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Case Study:
Donshe Shoe-tique
Mobile Retail & SMS Retention
The Challenge
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A mobile retail business operating across multiple locations without a centralized way to retain customers
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No consistent system to notify customers about new shoe arrivals, accessories, or inventory updates
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Reliance on in-person sales without an effective follow-up or repeat-purchase mechanism
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Difficulty announcing pop-up locations and travel schedules in real time
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Limited visibility into customer engagement, return visits, and campaign performance
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Growing brand demand without a scalable communication or retention infrastructure
The Strategy
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Shift the business from one-time, location-based purchases to a customer-owned audience
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Implement a simple, memorable SMS keyword and QR-code system customers could use instantly
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Capture customer contact information at the point of sale without slowing down transactions
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Create a direct communication channel for announcing new shoe arrivals, accessories, and pop-up locations
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Support brand growth with consistent photo and video content for digital promotion
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Provide ongoing analytics to track audience growth, engagement, and campaign performance
The System We Built
Content & Visual Branding
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Photography and video showcasing shoes, handbags, jewelry, and fashion accessories
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On-location content captured at pop-ups and mobile retail stops
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Visual assets optimized for social media, website, and SMS campaigns
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Brand-consistent presentation across all digital touchpoints
QR + SMS Retention
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Custom QR codes placed on the mobile retail trailer and inside shopping bags
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Simple keyword campaign allowing customers to subscribe instantly
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Seamless opt-in process at point of sale without slowing transactions
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Centralized customer list owned by the brand
Ongoing Campaigns & Analytics
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SMS campaigns announcing new shoe and accessory arrivals
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Pop-up location alerts notifying customers where the brand will be stationed
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Promotional blasts driving traffic to the website and in-person events
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Performance analytics tracking subscriber growth and engagement
How It All Works Together
Every interaction with Donshe Shoes feeds into a single, connected system. Customers discover the brand through pop-up locations, social media, or word of mouth, then subscribe instantly via QR code or SMS at the point of purchase.
Once subscribed, customers receive timely updates about new shoe arrivals, accessories, and upcoming pop-up locations. Visual content reinforces the brand, while SMS campaigns ensure announcements reach customers directly on their phones.
This closed-loop system allows Donshay Shoes to maintain visibility, drive repeat purchases, and activate its audience regardless of location, turning a mobile retail operation into a consistent, scalable business.
Key Takeaway
Owning the customer relationship is more powerful than relying on location or foot traffic.
By combining mobile retail with QR and SMS retention, Donshe Shoes transformed every sale into an ongoing conversation, creating predictable engagement, repeat purchases, and long-term brand loyalty.
Results & Impact
Grew from 0 to 1,000+ SMS subscribers through in-person and QR-based opt-ins.
Established a direct communication channel independent of location or social algorithms.
Increased repeat purchases by consistently promoting new arrivals and accessories.
Enabled real-time pop-up location announcements that drive immediate foot traffic.
Eliminated the need for traditional business cards through SMS-based engagement.
Gained ongoing visibility into audience growth and campaign performance through analytics
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