top of page
Case Study:
Platinum Wellness Spa
Wellness & Experience-Based Business | Conyers, GA
The Challenge
-
A large, multi-level facility where guests could easily miss amenities
-
No single experience showing the spa, restaurant, salon, wellness rooms, and event capabilities together
-
Growing demand for events, memberships, and community engagement without a centralized system
-
Increasing content needs across social media, web, and internal marketing
-
No unified way to track engagement across physical visits, digital platforms, and promotions
The Strategy
​
Rather than treating marketing as individual assets, we designed an integrated marketing ecosystem that connected space, content, engagement, and analytics into one system.
The strategy focused on:
-
Making the entire business visually discoverable
-
Turning every visit, event, and campaign into reusable content
-
Creating digital touchpoints that felt VIP, not transactional
-
Tracking engagement across platforms to guide future decisions
The System We Built
Immersive Virtual Tour
(Digital Open House)
We created a fully immersive virtual tour that functions as a 24/7 open house, allowing anyone to explore Platinum Wellness from anywhere in the world.
Tour Includes:
​
-
Full walkthrough of all amenities and rooms
-
Integrated photos, videos, and accurate floor plans
-
Clear visibility of the restaurant, event spaces, hyperbaric chambers, and wellness services
-
Event rental positioning and space discovery
-
Precise square footage and spatial data
​​
Result:
Over 12,000 virtual tour views in two years, with measurable international engagement and consistent daily traffic.
Ongoing Content Capture
(& Social Media Campaigns)
Every visit to Platinum is treated as a content opportunity, not a one-off shoot.
We Implement:
-
Weekly planning meetings with leadership and partners
-
Consistent photo and video capture during events and activations
-
Cloud-based content delivery for fast editing and deployment
-
Strategic posting across Instagram, TikTok, Facebook, and YouTube
​
In addition to content creator days, where invited creators receive services in exchange for authentic content distribution.
Result:
Over 1.8 million organic views, sustained brand exposure, and consistent top-of-mind awareness across all platforms.
Concierge App
(& Retention System)
We built a custom concierge app that functions as a membership hub and engagement platform, not just a booking tool.
Allows Users To:
-
Access events, services, and pricing
-
Book and pay for appointments and memberships
-
Participate in community giving through built-in donations
-
Receive updates and engage with Platinum as a brand
-
Maintain a persistent digital identity within the ecosystem
Behind the scenes, the app provides detailed analytics, showing which pages, services, and campaigns drive the most engagement.
Result:
Stronger retention, clearer engagement insights, and a scalable foundation for future promotions and offerings.
How It All Works Together
-
Every element supports the others:
-
Virtual tours drive discovery
-
Social content drives traffic
-
Events generate content and engagement
-
The app captures attention and converts it into long-term relationships
-
Analytics guide future strategy
-
Nothing exists in isolation — every asset feeds the system.
Key Takeaway
-
Every engagement begins with strategy — not equipment.
-
When marketing assets are designed as systems, they compound over time instead of expiring after one campaign.
Results & Impact
-
Clear brand positioning as a destination wellness resort
-
Increased awareness of hidden amenities and services
-
Measurable global interest through virtual tour analytics
-
Consistent social visibility and engagement growth
-
Streamlined internal planning and content execution
-
Scalable foundation for continued expansion
bottom of page